Urge to Kill
Using an appearance with Justin Timberlake, the Microsoft chairman debuted a new music service, Urge, to directly compete with the iTunes music store and interface. Urge launches with over 2 million tracks for purchase or as part of an all-you-can eat subscription, an option the iTunes music store doesn’t have. The offering will include exclusive material from MTV.
Microsoft unveils entertainment strategy - Jan. 4, 2006
Just another case of Keeping Up With The Jones’ - Extreme Blue Style.